Retail app revenue share overtakes desktop

In recent research from app commerce company, Poq has found that app revenue for retailers overtook that of desktop during Q4 2018.  Poq, which powers the apps for retailers and brands such as Missguided, Belk, Holland & Barrett, Feelunique and PrettyLittleThing, has published data on what it sees in ecommerce in its “The Retailer’s Guide to Consumer Behaviour during the Peak Trading Season” – a detailed guide to how consumer behaviour is changing and the demand for better shopping experiences online continues to grow.

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