Restaurant searching is becoming more and more mobile based

New research from Yext show the number of people using their mobiles to find specific food around them has risen by 6% in only 2 years. Research into the ‘Hungry Searcher’ reveals how important third-party platforms have become in determining where consumers choose to dine, with 27% of consumers looking for a table ‘on-the-go’. The study, conducted among 2,000 consumers in the UK, identified just one fifth of customer journeys now start with the restaurant’s own website. Instead, half begin with a search engine, 12% begin on map apps such as Google and Apple Maps, a further 7% start on review sites such as Yelp and Foursquare, while 5% begin on delivery sites such as Deliveroo and Uber Eats.
Read more at mobile marketing Magazine