According to a recent survey by JDA/PwC, almost 70 per cent of of CEOs in the world’s leading 350 retailers are investing in digital technology to improve customer service – and much of this investment is being targeted at mobile.
New research from PayPal UK, Google and OC&C Strategy Consultants has revealed that mobile shopping is growing faster than anyone could have predicted. Currently, says the report, £13.5 billion is spent via mobile. By 2020, two thirds or roughly £43 billion of UK ecommerce purchases will be made on a smartphone, as the value of… Read more »
While this would have been cause for concern even a year ago, it seems web is pushing out apps for some retailers, according to the latest research from Episerver.
Internet usage grew slightly faster in 2016 than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report, the 2017 Digital Yearbook from We Are Social Singapore.
Snapchat’s UK user base experienced explosive growth of 89.8 per cent in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast.
Over half (54 per cent) of marketers believe that the gap in coding knowledge between the marketing and development team makes their company significantly less agile, according to new research.
Over three quarters of marketers (76 per cent) depend on peak retail periods to drive revenue, but most drown in content management demands due to over reliance on dating marketing technology integration, according to new research.
As the January sales period draws to a close, new research from Barclaycard, which sees nearly half of all the nation’s credit and debit card transactions, reveals that six in ten Brits (59 per cent) don’t just hunt out bargains, but take a punt on impulse purchases which they later come to regret.
According to new research from MHR Analytics, 76 per cent of UK companies are planning a big data or data analytics project within the next twelve months, but 70 per cent of C-level executives say they are struggling to up-skill employees effectively to maximise Return on Investment (ROI) for business intelligence tools.
According to a new report from Havas Media, consumers would not care if 74 per cent of brands disappeared, with that figure rising to 94 per cent in UK.
According to Adobe’s latest Digital Index, UK shoppers spent more via mobile this Christmas than those in the US and Europe. Of every £10 spent online in the UK, £4.10 came from a mobile device.
By focussing on millennial shoppers UK retailers are failing to connect with the more affluent over 55s, according to a new report from retail loyalty agency ICLP.