Resource type: Research

UK retailers missing out on £13.6 bn mcommerce market

New research from PayPal UK, Google and OC&C Strategy Consultants has revealed that mobile shopping is growing faster than anyone could have predicted. Currently, says the report, £13.5 billion is spent via mobile. By 2020, two thirds or roughly £43 billion of UK ecommerce purchases will be made on a smartphone, as the value of… Read more »

Snapchat and Instagram growing fast in UK

Snapchat’s UK user base experienced explosive growth of 89.8 per cent in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast.

Gaps in coding skills making business less agile

Over half (54 per cent) of marketers believe that the gap in coding knowledge between the marketing and development team makes their company significantly less agile, according to new research.

Spontaneous spenders: British shoppers regret impulse sales purchases

As the January sales period draws to a close, new research from Barclaycard, which sees nearly half of all the nation’s credit and debit card transactions, reveals that six in ten Brits (59 per cent) don’t just hunt out bargains, but take a punt on impulse purchases which they later come to regret.

Digital skills gap: 70 per cent of firms are struggling with up skilling employees

According to new research from MHR Analytics, 76 per cent of UK companies are planning a big data or data analytics project within the next twelve months, but 70 per cent of C-level executives say they are struggling to up-skill employees effectively to maximise Return on Investment (ROI) for business intelligence tools.

UK beats out US and Europe for mobile Christmas spend

According to Adobe’s latest Digital Index, UK shoppers spent more via mobile this Christmas than those in the US and Europe. Of every £10 spent online in the UK, £4.10 came from a mobile device.