A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75per cent accuracy.
New data from Juniper Research suggests that retailers will connect 12.5 billion business assets, such as products, digital signs and Bluetooth beacons, to Internet of Things (IoT) platforms by 2021.
The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report.
At any given time, according to the DMA’s latest Marketer email tracker 2017 report, shoppers have 379 unread email messages in their inboxes.
According to data from market research firm Dynatrace, a majority of consumers – 61 per cent – expect pages within mobile retail apps to download completely in four seconds or less.
The Internet of Things (IoT) will be pivotal in shaping the experience-based retailer of the future, according to Beecham Research in its new Internet of Retail Market Brief.
Only 40 per cent of UK shoppers think their favourite retailers provide a good or great customer experience, and accurately anticipate their needs, according to new research.
Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab.
new global study commissioned by the Futurestep division of Korn Ferry reveals the missed opportunity for companies that fail to strategically link talent acquisition with business strategy.
A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research.
Over a fifth (21 per cent) of websites are still using insecure SHA-1 certificates, leaving users at risk of man-in-the-middle, brute force and collision attacks which expose sensitive data, according to new research.
Almost a third of retailers have seen their international online sales rise as the pound as weakened following the UK’s vote to leave the European Union, and more than half say they’ve seen an impact as a result of the 2016 referendum, according to new research. The research findings, from cross-border ecommerce specialist Global-e, suggest… Read more »