A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75per cent accuracy.
Mars teams up with Realeyes to understand emotional commitment for ads
Resource type: Research
Retail IoT platforms to connect 12.5bn assets by 2021, rising 350% from 2016
New data from Juniper Research suggests that retailers will connect 12.5 billion business assets, such as products, digital signs and Bluetooth beacons, to Internet of Things (IoT) platforms by 2021.
Majority of marketers “not confident they’ve sussed mobile”
The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report.
DMA warns email marketing needs increased relevance
At any given time, according to the DMA’s latest Marketer email tracker 2017 report, shoppers have 379 unread email messages in their inboxes.
Does speed bound success for retail apps?
According to data from market research firm Dynatrace, a majority of consumers – 61 per cent – expect pages within mobile retail apps to download completely in four seconds or less.
IOT key to experience-based retail
The Internet of Things (IoT) will be pivotal in shaping the experience-based retailer of the future, according to Beecham Research in its new Internet of Retail Market Brief.
UK shoppers rate retail experiences as average
Only 40 per cent of UK shoppers think their favourite retailers provide a good or great customer experience, and accurately anticipate their needs, according to new research.
New analytics tool helps luxury brands understand cross-border shopping
Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab.
Global digital skills trends: EMEA finishes bottom for technology usage in recruitment
new global study commissioned by the Futurestep division of Korn Ferry reveals the missed opportunity for companies that fail to strategically link talent acquisition with business strategy.
Nearly 25 per cent of small businesses not using social media
A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research.
One fifth of world’s site security use dangerously out of date SHA-1 Certificates
Over a fifth (21 per cent) of websites are still using insecure SHA-1 certificates, leaving users at risk of man-in-the-middle, brute force and collision attacks which expose sensitive data, according to new research.
No Brexit plans in place for two thirds of British retailers
Almost a third of retailers have seen their international online sales rise as the pound as weakened following the UK’s vote to leave the European Union, and more than half say they’ve seen an impact as a result of the 2016 referendum, according to new research. The research findings, from cross-border ecommerce specialist Global-e, suggest… Read more »