Resource type: Research

Rise of ecommerce changing in-store shoppers expectations

Over half (55 per cent) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report.

Online retail trends: Click and collect starts to pay off

More than three quarters (78 per cent) of UK adults would likely switch to an alternative retailer when next shopping for products online if they have a poor ordering experience, according to the third annual JDA/Centiro Customer Pulse 2017 Report conducted by YouGov.

Easter and election influence online sales growth in April

UK online retail sales were up +13.9% year-on-year (YoY) in April, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. While on the surface this represents solid growth, it was only up +4.3% on March when a higher rate might have been expected (due to the timing of Easter this year – falling in April, whereas it was in March in 2016).

75 per cent of UK shoppers trust other customers over retail staff

Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand.