Resource type: Research

Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research.

Juniper has said that the digital commerce sector is set to see substantial growth in user numbers over the next 4 years, as unique users surpass 3 billion by 2021.

Over half (55 per cent) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report.

With the new GDPR regulations coming into force just 12-months from now, research from Compuware reveals that the majority of retailers are still at risk of incurring costly non-compliance fines, despite organisations having made some progress since the same survey was conducted last year.

More than three quarters (78 per cent) of UK adults would likely switch to an alternative retailer when next shopping for products online if they have a poor ordering experience, according to the third annual JDA/Centiro Customer Pulse 2017 Report conducted by YouGov.

UK online retail sales were up +13.9% year-on-year (YoY) in April, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. While on the surface this represents solid growth, it was only up +4.3% on March when a higher rate might have been expected (due to the timing of Easter this year – falling in April, whereas it was in March in 2016).

The increasing popularity of Facebook, WhatsApp and Instagram mean that communications and social media account for a greater share of time spent on apps than ever, according to new research

Retailers are still struggling to provide a personalised experience for shoppers, despite capturing customer data through online channels and loyalty programmes, according to new research

It is no secret that customer expectation for a consistent omnichannel retail experience continues to grow, but the question remains as to the true business cost for retailers who aren’t yet joining up all the dots in their omnichannel services.

Chatbots could save businesses billions of pounds, with banks and healthcare gaining the biggest cost savings.

Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand.

The research comes from Wochit, a social video creation platform, who analysed more than 4,000 videos from over 100 publishers around the world during a three month period.