The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.
Resource type: Research
Brexit prompts consumers to put price before brand loyalty: survey
A quarter (25 per cent) of Apple fans in the UK are considering switching brands in the wake of recent price rises and an increasingly stretched household budget, a new survey reveals.
Google Shopping ads bring in most visitors – but retailers must do more to ensure they stay
Google Shopping ads on mobile phones are the largest single source of visitors to retail websites, according to a new report. But, it continues, it’s important for retailers to take steps to ensure that those shoppers then stay on the website instead of moving on quickly.
Most Brits have unsubscribed from retailer comms in the past year
The vast majority (90 per cent) of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46 per cent) saying this is because they received too many messages from brands, according to new research.
Quarter of Brits ignoring smart tech features (despite paying for them)
Nearly a quarter (23 per cent) of Brits use less than half of the functions on their smart gadgets and technology, with 26 per cent admitting to paying for HD channels but not watching them, according to new research.
Uncover the Reality of AI
Bronto and Oracle have come together to explore the changes to ecommerce marketing due to the advent of AI. They have issued a white paper called Break Through the Hype: Uncover the Reality of AI.
How wearables are changing the retail industry
Wearables have opened up new and innovative ways for retailers to enhance the customer experience. From browsing to buying, consumers can rely on their smartwatch, fitness monitor or even their VR headset to find the best deal and complete a purchase without using any other device. Oracle and Bronto have put together a white paper called The Rise of Wearables in Commerce.
Brits don’t find value for personal data
Three quarters of UK shoppers say they get nothing in return for sharing personal data with brands, according to new research.
Personal service leads to more purchases
More than three quarters (80 per cent) of consumers claim that receiving a personal service is important when purchasing online highlighting the need for human interaction to be available in real time through customer service channels, according to new research.
Teens switching from live TV to ‘on demand’
Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown.
How shoppers’ online behaviour is changing
Shoppers were more likely to search on mobile than on desktop for the first time in the first quarter of 2017, according to new Salesforce data.
Store visits fell in May, as online growth also slowed: BRC
There were fewer visitors to Britain’s shops in May, with high streets seeing their fastest decline in two years, new analysis suggests.