There is a worrying crisis in confidence among young women with regards to their digital skills, with the majority feeling less qualified than their male counterparts, according to a new survey. The study, from KPMG and independent market research company High Fliers, quizzed more than 1,000 university students.
Resource type: Research
Age of disloyalty: innovation and convenience more important than brand
Brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop, according to new research.
Half of firms avoid investing in tech because of cost
Almost half of firms (48 per cent) are putting off investing in technology for their sales teams because of concerns over cost, according to new research.
Verto Analytics: Google and Facebook account for over 1/4 of UK online time
Google and Facebook account for one in every three and a half minutes of the time Britons’ spend online, according to new research.
Half of Brits believe all payments will be made in-app by 2022
Cash only payment is becoming a deterrent for UK consumers, as Brits are increasingly in favour on mobile payments for their high street shop, according to new research. The study, from Ubamarket, surveyed 2,000 UK adults and uncovered widespread frustration at the inefficient payment methods currently available in UK shops.
Digital campaigns struggle to target women
Only half of UK online ad campaigns targeted at women actually reached them, with the FMCG sector struggling most to reach targets, according to new research.
Email remains king of mobile conversion
Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research.
Double engagement with the right image
Simple images which mirror target demographics are key to capturing attention according to new eye tracking research looking at the effectiveness of online ads. The research also showed that men respond more easily than women to online images.
Businesses expect to fail without digital transformation within four years
A new global study has found that most organisations expect to survive less than four years should they fail to keep up with digital transformation, either going out of business or being absorbed in that time – and 80 per cent already believe that digital transformation is leaving them behind.
Despite real-time data, customers increasingly disaffected by brands
Nearly 60 per cent of UK organisations believe that real-time customer engagement can deliver a 10 to 40 per cent increase in revenue – yet most are failing to harness customer data to full effect.
Retailers not committed to providing channel agnostic shopping experiences
Retailers in the UK are determined to keep investing in in-store technology, such as mobile assisted selling and self-service kiosks, to improve the customer experience – but most agree they’re not doing enough to replicate the experience of online shopping.
Context is critical for retailers selling to connected consumers
Retailers should consider the context around connected customers’ shopping, a new report suggests. That’s because, argues a report from Black Pepper Software, how shoppers buy depends on what they are buying.