Resource type: Research

MetaPack’s Delivering consumer choice: 2015 state of ecommerce delivery report highlights the increasingly crucial role delivery plays in influencing which retailer a consumer chooses to shop with.

What features provide the basis for a great shopping app? At Poq we carried out research to evaluate the performance of over 20 popular app features by analysing a sample of over 790,500 app sessions across various retailers. This helped us identify which features contribute towards great app conversion rates. If you’re looking to launch… Read more »

According to the latest research, eight out of ten global shoppers purchases are now informed by digital devices, with shoppers saying they are shopping smarter and getting greater value.

Retail is in a state of flux, as customers demand more, faster, cheaper. Brands must evolve their strategies to adapt to shifting consumer preferences, and there are some emerging technologies that can help, according to Meyar Sheik, CEO at Certona.

Why is it that UK retailers are so reluctant to roll out transactional apps? In our research collaboration with Internet Retailing, we found that only 19% of the UK’s leading retailers offer a transactional app. To make matters worse, a recent Barclays study uncovered that a mere 3% of UK retailers believe that they have an advanced mobile strategy in place.

A Conlumino study commissioned by Webloyalty, The Connected Consumer, questioned over 2000 consumers in January 2015 and found that 87 per cent now shop online, compared by 78.3 per cent who shop online. They also spend more time in-store (42.4 minutes versus 24.8 minutes) which may account for its continuing growth in popularity. Nearly three quarters (70.4 per cent) of those surveyed thought technology would make shopping a more convenient experience in the future, with almost two thirds (64.2 per cent) believing that it would make the shopping experience more efficient.

Planning ahead is a critical part of ecommerce success, whether planning a marketing campaign, driving conversions or building new site elements. Some of the biggest opportunities in global e-commerce are campaigns centered on local events both traditional and newly emerging.

Brazil and Mexico rank among the top twenty countries by the size of the online retail market. Combined with Argentina, they account for almost two-thirds of all B2C ecommerce in the region. But the regions growth potential goes far beyond these three.

Monetate has predicted digital marketing trends likely to affect US retailer’s bottom line in 2015, ranging from the impact of in-store on digital and the impact of loyalty programmes.