Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.
European consumer research by Tradedoubler reveals the extent of cross-device shopping behaviour driven by the use of mobile phones, despite almost half (49 per cent) of consumers claiming they rarely or never make a purchase on this device.
Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.
Social commerce is said to be one of this year’s key marketing trends as more consumers rely on recommendations from their friends and other shoppers when making their purchasing decisions.
With most retail expected to be taking place online within ten years, retailers must reevaluate their approach in order to be relevant in the future.
Ever wondered why you might find it difficult to navigate around some websites? When we encounter a site which does not fit our expected norms, it can at best be a little jarring, at worst it will cause us to distrust the product or service and not purchase.
The latest State of Retailing Online (2016) has been published, exploring key metrics, priority initiatives and mobile benchmarks among U.S. e-commerce leaders.
The Poq Peak Trading Report has analysed online shopping behaviour across the UK, showing app users to be the most enthusiastic shoppers in 2015.
An IAB UK study has revealed that 50 per cent of marketers surveyed use programmatic for buying smartphone inventory.
Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research.
The latest predictions suggest that brands will see their highest mobile commerce revenues during commuter time on Black Friday.
Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion.