It’s no secret that the advent of digital technologies has changed how consumers shop, as well as how businesses reach their customer, but understanding individual consumer preferences remains a hurdle for many businesses. A new study offers critical insight and global comparisons into how, when and where consumers shop.
Resource type: Research
Insight: Mobile ad spend overtakes desktop for the first time – a sign of things to come?
The PwC / Internet Advertising Bureau UK Digital Adspend report also shows the amount spent on mobile display ads (£802 million) overtook that of PC and tablet display (£762 million) for the first time.
Insight: Retailers must meet expectations of mobile savvy students
According to the latest research, 36 per cent of students want to pay for goods with their smartphones, a reminder to retailers to prepare their shops and staff to accept mobile payments.
Insight: EU sites load too slowly for Chinese buyers
Around 85 per cent of European websites trading in China load too slowly for local consumers’ tastes, according to a new report from CDNetworks.
Insight: Adobe claims Brexit effect on online sales
Adobe data showed that while demand for computers and TV’s was up in May and June YoY – 33 and 28 per cent respectively – growth in July slowed to 16 percent and turned negative in August with a 10 per cent YoY decrease in sales, likely due to Brexit and other factors driving uncertainty in Europe.
Insight: E-Bay launches UK Retail Report
To coincide with its 21st anniversary, eBay has launched its first UK Retail Report – opening up its search and sales data to show the way the UK shops today.
Insight: Brands focused on customer retention get better market share
Retail and media brands that increased their spend on customer retention over the last three years had a 200 per cent higher chance of growing market share, according to new research
Insight: One third of UK shoppers abandon their baskets
A third of UK online shoppers load up their virtual basket only to then abandon it at the checkout.
Insight: Despite investment, customer experience is getting worse
Customer experience has worsened over the last two years despite investments in new engagement channels, according to new research from Bold Chat.
Insight: Mobile at the tipping point
For the first time, all top 25 leading mobile retailers have reported 50 per cent of sales from mobile.
UK SME’s fear complications of international business
The majority of UK small businesses (60 per cent) are not exporting abroad, potentially missing out on millions of pounds in lost revenue.
Insight: the gap between retailer and consumer
According to the latest research, only 4 per cent of consumers believe retailers know what they like when shopping via a particular channel.