Resource type: Research

Mcommerce to take the lead over Christmas

UK shoppers are increasingly relying on online and mobile devices during the Christmas period, according to the latest research from Salmon.

Is innovation the new superpower for retailers?

According to the latest research from eCommera says that 9 out of 10 retailers report they are taking innovation seriously, with plans to invest an average of 12 per cent, and increasing prioritisation of mobile payments.

Black Friday unprofitable for most retailers

The number of leading UK retailers that see Black Friday as an unprofitable and unsustainable promotion has doubled over the last 12 months – rising sharply from almost a third (32 per cent) in 2015 to almost two thirds (61 per cent) in 2016.

Marketers focusing too heavily on the short term

New research suggests the marketing industry is focusing too much on the short term and that this is having a negative impact on awareness, share of voice and sales.

How AI can help boost the luxury market

A new report from EntSight looks at how increasingly sophisticated audience intelligence can help brands better target customers – in this case, in the luxury goods sector.

Smartphone shopping comes of age

Smartphone shopping comes of age with 20 per cent fully shopping via a mobile device and 60 per cent willing to do so, according to the latest research.