Resource type: Research

72 per cent of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.

Online is set to replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit.

Nearly half of all UK adults (44 per cent) have earned extra money by selling goods or skills online, according to a recent survey.

UK shoppers are increasingly relying on online and mobile devices during the Christmas period, according to the latest research from Salmon.

The UK is set to continue its dominance of a European online retail market where sales will reach €378 billion a year by 2021, a new Forrester report suggests.

Consumers who share a brand’s content are nine times more likely to purchase according to research from RadiumOne.

According to the latest research from eCommera says that 9 out of 10 retailers report they are taking innovation seriously, with plans to invest an average of 12 per cent, and increasing prioritisation of mobile payments.

The number of leading UK retailers that see Black Friday as an unprofitable and unsustainable promotion has doubled over the last 12 months – rising sharply from almost a third (32 per cent) in 2015 to almost two thirds (61 per cent) in 2016.

UK consumers plan to spend less on Christmas 2016 compared with 2015, but more will go online for their festive goods, according to new research.

New research suggests the marketing industry is focusing too much on the short term and that this is having a negative impact on awareness, share of voice and sales.

Smartphone shopping comes of age with 20 per cent fully shopping via a mobile device and 60 per cent willing to do so, according to the latest research.