Shoppers getting used to convenience and personalisation online now expect those qualities to extend to the store, according to a new study.
The vast majority (84 per cent) of marketers use email, which was also rated as the best-performing channel by the highest proportion of marketers (41 per cent), according to new research.
Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.
New research from Infosys reports a clear link between revenue growth and its AI maturity.
Millennials are often looked to for paving the future of online shopping but new research has found it is actually their older counterparts who spend the most both online and in stores.
Recent research from Fujitsu suggests that the retail industry feels best suited for digital development, and that augumented reality could add £1 billion to the UK’s retail market.
Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, and are eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.
ParcelHero’s Head of Consumer Research, David Jinks MILT, says recent reports of the shift from off to online shopping proves the findings of its new report – 2030: The Death of the High Street – that within 13 years the impact of online shopping and home deliveries will mean over half of today’s town centre stores, with all their familiar names.
January offers brands a fresh opportunity to tap into renewed appetite for self indulgent shopping as premium purchases are set to rise following the gifting season, according to new data from eBay Advertising.
The pressures of Christmas have seen retailers losing up to a fifth of online customers. Stock availability issues and unsuitable delivering times have seen 19 per cent of line shoppers use an alternative retailer, according to a new report by YouGov.
Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, according to new research.
Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.