Shoppers getting used to convenience and personalisation online now expect those qualities to extend to the store, according to a new study.
Resource type: Research
Email marketing still best performing channel for marketers
The vast majority (84 per cent) of marketers use email, which was also rated as the best-performing channel by the highest proportion of marketers (41 per cent), according to new research.
Retail apps fail to meet consumer expectations
Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.
Revenue growth linked to AI: Infosys
New research from Infosys reports a clear link between revenue growth and its AI maturity.
Retail success: Grey Pound is key to winning online
Millennials are often looked to for paving the future of online shopping but new research has found it is actually their older counterparts who spend the most both online and in stores.
Retail is the industry most set for digital: Fujitsu
Recent research from Fujitsu suggests that the retail industry feels best suited for digital development, and that augumented reality could add £1 billion to the UK’s retail market.
Connected devices and VR are top priorities for international marketers
Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, and are eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.
Half UK stores to vanish by 2030
ParcelHero’s Head of Consumer Research, David Jinks MILT, says recent reports of the shift from off to online shopping proves the findings of its new report – 2030: The Death of the High Street – that within 13 years the impact of online shopping and home deliveries will mean over half of today’s town centre stores, with all their familiar names.
January welcomes ‘selfish spending’: eBay research
January offers brands a fresh opportunity to tap into renewed appetite for self indulgent shopping as premium purchases are set to rise following the gifting season, according to new data from eBay Advertising.
Retailers losing 20% of customers to rivals due to stock and delivery problems
The pressures of Christmas have seen retailers losing up to a fifth of online customers. Stock availability issues and unsuitable delivering times have seen 19 per cent of line shoppers use an alternative retailer, according to a new report by YouGov.
Digital consumers ‘more likely to ditch bad brands’ than high street shoppers
Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, according to new research.
Brands must communicate with Gen Z on their own terms
Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.