Resource type: Research

Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.

Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.

With a combined community of more than 40 million monthly active users in the UK, Facebook and Instagram are becoming inspiration spots for consumers when shopping for Black Friday or Christmas deals, according to new research.

Almost two-thirds (65 per cent) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.

Travel companies may be losing conversions and sales opportunities due to disappointing online experiences, according to a new report.

The global gamification market to decline at a compound annual growth rate (CAGR) of 30.37 per cent by 2021, according to new research.

UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.

Online retail delivery order volumes were up +16.5 per cent year-on-year in July, according to the latest data from the IMRG MetaPack UK Delivery Index.

Travel companies need to embrace new technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to create a more immersive and enjoyable travel experience for holidaymakers, new research suggests.

Cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents.

Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.

Emails are opened and read 14.2 per cent of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8 per cent in 2015 to 1.6 per cent in 2016, according to new research.