Resource type: Research

Email remains most popular marketing channel

Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.

Email still most popular marketing channel

Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.

Facebook inspiration helped boost Black Friday sales in 2016

With a combined community of more than 40 million monthly active users in the UK, Facebook and Instagram are becoming inspiration spots for consumers when shopping for Black Friday or Christmas deals, according to new research.

Online sales UK to Europe at 4yr high

Online retail delivery order volumes were up +16.5 per cent year-on-year in July, according to the latest data from the IMRG MetaPack UK Delivery Index.

UK holidaymakers think future of travel lies in tech

Travel companies need to embrace new technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to create a more immersive and enjoyable travel experience for holidaymakers, new research suggests.

Cyber flaws in majority of FTSE 350 boards

Cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents.

comScore warns of TV digital divide and programmatic pricing pressure

Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.

DMA email trends: Consumers open, but are cautious to click

Emails are opened and read 14.2 per cent of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8 per cent in 2015 to 1.6 per cent in 2016, according to new research.