SLI provides the do’s and don’t of personalisation

Seventy five per cent of consumers are more likely to buy from retailers that personalise the shopping experience and 24 out of 25 retailers saying personalisation is in the top three of business priorities for 2017. That makes it critical for retailers to understand what does and doesn’t work when it comes to personalisation.

There are certain things that you do need to remember:


SLI Systems has put together an infographic that explains the do’s and dont’s following research with over 800 of its clients.