Company Profile: Predator Nutrition

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Predator Nutrition

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Company Name

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Predator Nutrition Ltd

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Sector

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Sports Nutrition and Health Foods

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Offering

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The best range of products from the USA, Europe and UK via ecommerce, marketplace, wholesale and bricks and mortar sales channels.

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Problem identified

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Busy schedules have a negative impact on time available for both learning about and implementing sound dietary and exercise habits. At the same time mainstream food companies specialise in creating addictive foods that are a main factor behind increasing levels of obesity despite an increase in the numbers of people attending gyms over the past few decades.

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Problem solution

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Educate people across all key aspects of attaining a fitter, leaner, physique – nutrition, exercise, and supplementation giving consumers the tools to understand for themselves how they can better meet their goals and do so without offering them unrealistic goals which is a common problem with the wider fitness industry.

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Stage

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Approximately £6m turnover

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Integration process

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To underpin our model for increasing consumers’ fitness we merchandise a wide range of products from our Demandware website as well as one, soon to be two retail outlets, via ecommerce marketplaces and finally via our wholesale business. These bring a number of technical issues involving order management, managing customer data, finance, sales, and marketing processes. This requires integrating a number of diverse platforms which each address one aspect of the puzzle only.

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Platform

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The main platforms used are Demandware, SAP B1, Salesforce, Exacttarget, Wallmob, Metapack, and  Shopsocially.

We are working on improvements – Demandware is the subject of a proposal to incorporate new functionality.  while SAP B1 is involved in an integration with Amazon.

Salesforce and Exacttarget are the subject of a proposal to improve our marketing automation capabilities. Metapack is being integrated with a new carrier (Yodel) to extend the range of shipping options.

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Size (no of team)

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25

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Leadership

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CEO and Founder: Reggie Johal

COO: Jasvir Kaur

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Business model

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B2C and B2B retail

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Looking for (partners, finance, sales)

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Headquartered

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 Leeds, UK

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