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Predator Nutrition
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Company Name
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Predator Nutrition Ltd
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Sector
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Sports Nutrition and Health Foods
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Offering
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The best range of products from the USA, Europe and UK via ecommerce, marketplace, wholesale and bricks and mortar sales channels.
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Problem identified
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Busy schedules have a negative impact on time available for both learning about and implementing sound dietary and exercise habits. At the same time mainstream food companies specialise in creating addictive foods that are a main factor behind increasing levels of obesity despite an increase in the numbers of people attending gyms over the past few decades.
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Problem solution
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Educate people across all key aspects of attaining a fitter, leaner, physique – nutrition, exercise, and supplementation giving consumers the tools to understand for themselves how they can better meet their goals and do so without offering them unrealistic goals which is a common problem with the wider fitness industry.
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Stage
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Approximately £6m turnover
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Integration process
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To underpin our model for increasing consumers’ fitness we merchandise a wide range of products from our Demandware website as well as one, soon to be two retail outlets, via ecommerce marketplaces and finally via our wholesale business. These bring a number of technical issues involving order management, managing customer data, finance, sales, and marketing processes. This requires integrating a number of diverse platforms which each address one aspect of the puzzle only.
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Platform
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The main platforms used are Demandware, SAP B1, Salesforce, Exacttarget, Wallmob, Metapack, and Shopsocially.
We are working on improvements – Demandware is the subject of a proposal to incorporate new functionality. while SAP B1 is involved in an integration with Amazon.
Salesforce and Exacttarget are the subject of a proposal to improve our marketing automation capabilities. Metapack is being integrated with a new carrier (Yodel) to extend the range of shipping options.
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Size (no of team)
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25
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Leadership
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CEO and Founder: Reggie Johal
COO: Jasvir Kaur
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Business model
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B2C and B2B retail
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Looking for (partners, finance, sales)
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Headquartered
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Leeds, UK
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