Insight: Higher speed means higher conversions

Faster mobile sites lead to higher conversion, revenue and deeper engagement, according to the  Mobify mobile insights report.

According to Mobify’s 2016 Q2 Mobile Insights Report, faster load times are the key to higher conversion, revenue and deeper engagement on mobile.

Analysis of large volumes of data amassed from ecommerce sites across the Mobify customer base in Q2 data illustrates the specific impact of decreases in homepage load and checkout speeds, as well as the effect of an additional page view per user, which delivered a 5.17 per cent increase in user-based conversion. The report further indicates that the average company’s annual revenue increased by $398,484 when the average page view per user went up by 1.

Understanding consumer behaviour and linking it to engagement, conversions and revenue are critical because mobile commerce excellence now hinges on mobile engagement, with customer expectations changing rapidly, according to Q1 research from Forrester Research, in The Forrester Wave™: Mobile Commerce And Engagement Platforms, Q1 2016

“Retail has rallied around the idea that successful ecommerce hinges on evolving quickly to support mobile engagement, but there is little data to support it and limited large volume data from leading retailers. With Mobify Mobile Insights, we aim to fill that gap, offer eye-opening data, and as importantly, provide specific guidance for retailers so they can act on what they learn,” says Vik Kambli, senior director of strategy at Mobify.

Mobify’s Insights Reports provide quarterly updates as well as actionable next steps for retailers and brands that want to better understand mobile engagement. This latest Mobify Insights Report analyzed 306 million visits and 6.2 million transactions for a total of $878 million in revenue.

Download the report here