With over 6,600 stories across 14 countries, an online consumer product network, a game site and Game Informer Magazine, GameStop found manually merchandising product recommendations an increasingly inefficient use of resources.
GameStop partnered with Certona to use its data driven hyper personalisation solution, which enabled the company to provide relevant product discovery across its entire catalogue: games, electronics, collectibles and other non-gaming products.
Using 1:1 customer profiles to gain meaningful insight, and extending that customer personalisation across multiple channels had a significant impact on GameStop’s business.
- 22 per cent increase in conversions
- 29 per cent increase in items per order
- 41 per cent increase in AOV
Most significantly of all, following implementation of Certona’s solution, GameStop now finds that 14 per cent of its total web revenue now comes from personalised merchandising.
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