Debenhams: expanding acquisition opportunities

Debenhams PLC is one of the UK’s leading multi-channel brands and it is available online in 70 countries. It is also 11th biggest UK online retailer by traffic volume.

While its internal SEO team are highly skilled, they found themselves constrained by time resource and only able to focus on a discrete number of search terms for the brands and product lines they stocked. The lack of search term data made it difficult for the Trading teams to create demand-led strategies and current reporting methods were time and labour intensive.

Since implementing OneHydra, Debenhams very quickly achieved the following results:

  • Expanded the keyword/phrase list five-fold to 1 million
  • Removed guesswork from buying and merchandising decisions
  • Saved time on reporting

Find out more details by reading the case study here