Resource type: Research

Marketers feel the need to hoard customer data

Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers.

Psychology of sharing: Brits favour visual content

Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.

UK favours visual content: the psychology of sharing

Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.

Poor retail marketing leads to unsubscribes

The vast majority (90 per cent) of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46 per cent) saying this is because they received too many messages from brands, according to new research.

Cybercrime to cost over $8 trillion in the next 5 years

As reports spread of NHS data being held to ransom, a new report by Juniper Research says that nearly 3 billion customer data records expected to be stolen in 2017, due to higher levels of Internet connectivity and inadequate enterprise wide security.