Resource type: Research

Women face low confidence re tech careers

There is a worrying crisis in confidence among young women with regards to their digital skills, with the majority feeling less qualified than their male counterparts, according to a new survey. The study, from KPMG and independent market research company High Fliers, quizzed more than 1,000 university students.

Half of Brits believe all payments will be made in-app by 2022

Cash only payment is becoming a deterrent for UK consumers, as Brits are increasingly in favour on mobile payments for their high street shop, according to new research. The study, from Ubamarket, surveyed 2,000 UK adults and uncovered widespread frustration at the inefficient payment methods currently available in UK shops.

Digital campaigns struggle to target women

Only half of UK online ad campaigns targeted at women actually reached them, with the FMCG sector struggling most to reach targets, according to new research.

Email remains king of mobile conversion

Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research.

Double engagement with the right image

Simple images which mirror target demographics are key to capturing attention according to new eye tracking research looking at the effectiveness of online ads. The research also showed that men respond more easily than women to online images.

Businesses expect to fail without digital transformation within four years

A new global study has found that most organisations expect to survive less than four years should they fail to keep up with digital transformation, either going out of business or being absorbed in that time – and 80 per cent already believe that digital transformation is leaving them behind.

Retailers not committed to providing channel agnostic shopping experiences

Retailers in the UK are determined to keep investing in in-store technology, such as mobile assisted selling and self-service kiosks, to improve the customer experience – but most agree they’re not doing enough to replicate the experience of online shopping.