Resource type: Case studies

agnes b. reduces fraud ten fold

When agnès b. wanted to develop a global expansion plan that respects local consumer preferences and limits exposure to fraud, the company partnered with Ingenico ePayments.

Why risk-based approaches are the solution to electronic payments authentication

Ecommerce Europe is concerned that the proposed one-size-fits-all approach to authentication undertaken by the European Banking Authority won’t help the ongoing fight against online fraud. The European ecommerce association thinks it will only damage the European ecommerce sector and opts for a risk-based approach. That’s why Ecommerce Europe calls on European legislators to apply pressure… Read more »

From pure-play to in-store: Charlotte Zimbehl’s story continues

Lightspeed’s integration of online and in-store inventory, customer data capture and payments processing enabled our first step into in-store retail. While we’ve managed to build our brand online only so far, at some point people want to be able to see what they’re going to buy. Obviously that can be handled with sale and return… Read more »

Stuarts London ups Twitter referrals by 581%

Stuarts London is a leading independent fashion retailer with hundreds of luxury brands sold from its bricks store and online retail platform, built by Visualsoft.

Case study: JM Bruneau ups conversions 250%

JM Bruneau is a B2B office supplies company, with offices around Europe. They needed to increase average order value and revenue while delivering a more satisfying customer experience. Most importantly they needed to address specific B2B issues, handle multiple languages and be customisable across multiple URLs. This is the story of how they achieved that using personalisation.

Farfetch increases conversions 125 per cent

Farfetch is a global network of fashion boutiques, which showcases over 1000 labels and is dedicated to supporting independent fashion and the cultural diversity that comes from uniting the perspectives of hundreds of di­fferent buyers, each with their own unique style and vision. With a large catalogue that represents over 300 boutiques ranging from high… Read more »

GameStop achieves 2X Lift in Responder Demand

With over 6,600 stories across 14 countries, an online consumer product network, a game site and Game Informer Magazine, GameStop found manually merchandising product recommendations an increasingly inefficient use of resources.

Debenhams: expanding acquisition opportunities

Debenhams PLC is one of the UK’s leading multi-channel brands and it is available online in 70 countries. It is also 11th biggest UK online retailer by traffic volume. But managing search at that scale can be resource intensive. Learn how the company expanded it reach.

Back to the future for Performance Marketing

The growing importance of digital channels for customer acquisition and the rising costs of digital mean that it’s a more competitive landscape online that ever before. Businesses can respond by working more smartly with the data they collect and embrace new techniques for optimising their performance marketing activity. The biggest killer of profit is bad budgeting – either spending too little or too much.

SLI: The Prescription for a Better Search. Chemist Direct

• 175 per cent higher conversion rates among customers using search
• 43 per cent of site revenue attributed to search
• 196 per cent increase in average order value for customers using search