Ecommerce Club Resources

Comment, research and case studies from the world of ecommerce
OSF Commerce – The Endless Rewards of Ecommerce Personalisation

OSF Commerce – The Endless Rewards of Ecommerce Personalisation

Email remains most popular marketing channel

Email remains most popular marketing channel

Email still most popular marketing channel

Email still most popular marketing channel

Facebook inspiration helped boost Black Friday sales in 2016

Facebook inspiration helped boost Black Friday sales in 2016

Nearly 3/4 of consumers fed up with irrelevant comms

Nearly 3/4 of consumers fed up with irrelevant comms

Travel retail trends: Poor online experience leads to lost sales

Travel retail trends: Poor online experience leads to lost sales

Gamification market to slow as competition heats up

Gamification market to slow as competition heats up

UK marketers fail to meet consumer demand for innovation

UK marketers fail to meet consumer demand for innovation

Online sales UK to Europe at 4yr high

Online sales UK to Europe at 4yr high

UK holidaymakers think future of travel lies in tech

UK holidaymakers think future of travel lies in tech

Cyber flaws in majority of FTSE 350 boards

Cyber flaws in majority of FTSE 350 boards

comScore warns of TV digital divide and programmatic pricing pressure

comScore warns of TV digital divide and programmatic pricing pressure

DMA email trends: Consumers open, but are cautious to click

DMA email trends: Consumers open, but are cautious to click

Women face low confidence re tech careers

Women face low confidence re tech careers

Age of disloyalty: innovation and convenience more important than brand

Age of disloyalty: innovation and convenience more important than brand

Half of firms avoid investing in tech because of cost

Half of firms avoid investing in tech because of cost

IAB Europe offers guide to Programmatic Mobile

IAB Europe offers guide to Programmatic Mobile

Verto Analytics: Google and Facebook account for over 1/4 of UK online time

Verto Analytics: Google and Facebook account for over 1/4 of UK online time

OSF: Mobile Strategies for Connected Commerce

OSF: Mobile Strategies for Connected Commerce

Half of Brits believe all payments will be made in-app by 2022

Half of Brits believe all payments will be made in-app by 2022

Digital campaigns struggle to target women

Digital campaigns struggle to target women

Email remains king of mobile conversion

Email remains king of mobile conversion

Double engagement with the right image

Double engagement with the right image

Businesses expect to fail without digital transformation within four years

Businesses expect to fail without digital transformation within four years

Despite real-time data, customers increasingly disaffected by brands

Despite real-time data, customers increasingly disaffected by brands

Retailers not committed to providing channel agnostic shopping experiences

Retailers not committed to providing channel agnostic shopping experiences

Context is critical for retailers selling to connected consumers

Context is critical for retailers selling to connected consumers

Retailers are vulnerable to data breach

Retailers are vulnerable to data breach

Amazon beats supermarkets to come top of list of most trusted retailers: survey

Amazon beats supermarkets to come top of list of most trusted retailers: survey

Second-Lowest June Growth for Online Retail Sales since 2001

Second-Lowest June Growth for Online Retail Sales since 2001

Two-thirds of older citizens “have never used a computer”

Two-thirds of older citizens “have never used a computer”

Almost half of UK shoppers plan to exercise new GDPR rights over personal data

Almost half of UK shoppers plan to exercise new GDPR rights over personal data

Retailers must develop emotional intelligence to win over new generation of online shoppers

Retailers must develop emotional intelligence to win over new generation of online shoppers

The rise of eGrocery: Everyday essentials now account for 20 per cent of online shopping searches

The rise of eGrocery: Everyday essentials now account for 20 per cent of online shopping searches

IoT accelerating the globalisation of food production and processing

IoT accelerating the globalisation of food production and processing

Retailers are ready for AI marketing but 70 per cent see tech skills as barrier to success

Retailers are ready for AI marketing but 70 per cent see tech skills as barrier to success

Personal assistant apps falter as smart speakers take off

Personal assistant apps falter as smart speakers take off

Marketers held back by ‘IT complexity’

Marketers held back by ‘IT complexity’

Hypermarkets and supermarkets lose global market share to online challengers: Kantar

Hypermarkets and supermarkets lose global market share to online challengers: Kantar

Picky fashion shoppers buy from just three online stores

Picky fashion shoppers buy from just three online stores

Brexit prompts consumers to put price before brand loyalty: survey

Brexit prompts consumers to put price before brand loyalty: survey

Google Shopping ads bring in most visitors – but retailers must do more to ensure they stay

Google Shopping ads bring in most visitors – but retailers must do more to ensure they stay

Innovator: OSF Commerce

Most Brits have unsubscribed from retailer comms in the past year

Amaze White Paper on Disruption

Amaze White Paper on Disruption

Quarter of Brits ignoring smart tech features (despite paying for them)

Quarter of Brits ignoring smart tech features (despite paying for them)

Uncover the Reality of AI

Uncover the Reality of AI

How wearables are changing the retail industry

How wearables are changing the retail industry

Brits don’t find value for personal data

Brits don’t find value for personal data

Teens switching from live TV to ‘on demand’

Teens switching from live TV to ‘on demand’

How shoppers’ online behaviour is changing

How shoppers’ online behaviour is changing

Store visits fell in May, as online growth also slowed: BRC

Store visits fell in May, as online growth also slowed: BRC

Majority of consumers expect voice to go mainstream within 10 years

Majority of consumers expect voice to go mainstream within 10 years

Next-gen retail: 4 business models shaping the future of digital commerce

Next-gen retail: 4 business models shaping the future of digital commerce

Ad blocking trends in 2017: Mobile increases but signs of overall slowdown

Ad blocking trends in 2017: Mobile increases but signs of overall slowdown

Social media marketing: Which platform spends the most on its own ads?

Social media marketing: Which platform spends the most on its own ads?

Marketers feel the need to hoard customer data

Marketers feel the need to hoard customer data

Ecommerce sales grew slower in May than for more than four years: BRC

Ecommerce sales grew slower in May than for more than four years: BRC

Psychology of sharing: Brits favour visual content

Psychology of sharing: Brits favour visual content

UK favours visual content: the psychology of sharing

UK favours visual content: the psychology of sharing

Poor retail marketing leads to unsubscribes

Poor retail marketing leads to unsubscribes

Cross device and mobile: study reveals sectors dominated by different devices

Cross device and mobile: study reveals sectors dominated by different devices

Five popular beliefs about sales forecasts

Five popular beliefs about sales forecasts

Cybercrime to cost over $8 trillion in the next 5 years

Cybercrime to cost over $8 trillion in the next 5 years

Email vs Social – looks like email still has it

Email vs Social – looks like email still has it

40% of the global population will be using digital commerce by 2021

40% of the global population will be using digital commerce by 2021

Rise of ecommerce changing in-store shoppers expectations

Rise of ecommerce changing in-store shoppers expectations

EU data law deadline: 62% of businesses still at high risk of non-compliance fines

EU data law deadline: 62% of businesses still at high risk of non-compliance fines

Online retail trends: Click and collect starts to pay off

Online retail trends: Click and collect starts to pay off

Easter and election influence online sales growth in April

Easter and election influence online sales growth in April

Communications and social increasingly dominate app time in the UK

Communications and social increasingly dominate app time in the UK

UK consumers turned off by disconnected retail experience

UK consumers turned off by disconnected retail experience

Lack of visibility in omnichannel leads to lost sales, loyalty and revenue

Lack of visibility in omnichannel leads to lost sales, loyalty and revenue

Chatbots “could save billions” for UK industries

Chatbots “could save billions” for UK industries

75 per cent of UK shoppers trust other customers over retail staff

75 per cent of UK shoppers trust other customers over retail staff

Viral marketing trends: Just 1% of social video goes viral

Viral marketing trends: Just 1% of social video goes viral

40% of all online grocery purchases in the UK now made on mobile

40% of all online grocery purchases in the UK now made on mobile

One in five shoppers want augmented reality changing rooms

One in five shoppers want augmented reality changing rooms

UK online consumer spending falls for the first time since 2013

UK online consumer spending falls for the first time since 2013

Brits welcome AI in the workplace

Brits welcome AI in the workplace

Retail searches rise in first quarter of 2017, especially on mobile

Retail searches rise in first quarter of 2017, especially on mobile

Small brand to international success: Perfectly Basics

Small brand to international success: Perfectly Basics

UK leads Europe in readiness to improve customer experience using the Internet of Things

UK leads Europe in readiness to improve customer experience using the Internet of Things

Fixed PoS in store will die off ‘in next five years’

Fixed PoS in store will die off ‘in next five years’

Customer experience needs to improve: Eptica study

Customer experience needs to improve: Eptica study

Two thirds of UK marketers not using personalisation

Two thirds of UK marketers not using personalisation

Young people will share more data in exchange for better experiences

Young people will share more data in exchange for better experiences

Shoppers “more loyal” to retailers that get it wrong (but put things right)

Shoppers “more loyal” to retailers that get it wrong (but put things right)

Mars teams up with Realeyes to understand emotional commitment for ads

Mars teams up with Realeyes to understand emotional commitment for ads

Retail IoT platforms to connect 12.5bn assets by 2021, rising 350% from 2016

Retail IoT platforms to connect 12.5bn assets by 2021, rising 350% from 2016

Majority of marketers “not confident they’ve sussed mobile”

Majority of marketers “not confident they’ve sussed mobile”

DMA warns email marketing needs increased relevance

DMA warns email marketing needs increased relevance

Does speed bound success for retail apps?

Does speed bound success for retail apps?

IOT key to experience-based retail

IOT key to experience-based retail

UK shoppers rate retail experiences as average

UK shoppers rate retail experiences as average

New analytics tool helps luxury brands understand cross-border shopping

New analytics tool helps luxury brands understand cross-border shopping

Global digital skills trends: EMEA finishes bottom for technology usage in recruitment

Global digital skills trends: EMEA finishes bottom for technology usage in recruitment

Nearly 25 per cent of small businesses not using social media

Nearly 25 per cent of small businesses not using social media

One fifth of world’s site security use dangerously out of date SHA-1 Certificates

One fifth of world’s site security use dangerously out of date SHA-1 Certificates

No Brexit plans in place for two thirds of British retailers

No Brexit plans in place for two thirds of British retailers

Global retailers investing in mobile for digital transformation, despite profitability challenges

Global retailers investing in mobile for digital transformation, despite profitability challenges

UK retailers missing out on £13.6 bn mcommerce market

UK retailers missing out on £13.6 bn mcommerce market

Most marketers no longer incorporate mobile apps into their campaigns

Most marketers no longer incorporate mobile apps into their campaigns

Global Trends 2017: internet use up, social doubles – half the world has a smartphone

Global Trends 2017: internet use up, social doubles – half the world has a smartphone

Snapchat and Instagram growing fast in UK

Snapchat and Instagram growing fast in UK

Gaps in coding skills making business less agile

Gaps in coding skills making business less agile

Most marketers “miss sales due to dated marketing technology”

Most marketers “miss sales due to dated marketing technology”

Spontaneous spenders: British shoppers regret impulse sales purchases

Spontaneous spenders: British shoppers regret impulse sales purchases

Digital skills gap: 70 per cent of firms are struggling with up skilling employees

Digital skills gap: 70 per cent of firms are struggling with up skilling employees

UK consumers wouldn’t care if 94 per cent of brands disappeared

UK consumers wouldn’t care if 94 per cent of brands disappeared

UK beats out US and Europe for mobile Christmas spend

UK beats out US and Europe for mobile Christmas spend

agnes b. reduces fraud ten fold

agnes b. reduces fraud ten fold

Retailers have “lost touch with baby boomers”

Retailers have “lost touch with baby boomers”

Shoppers now expect personalisation to extend to the store

Shoppers now expect personalisation to extend to the store

Email marketing still best performing channel for marketers

Email marketing still best performing channel for marketers

Retail apps fail to meet consumer expectations

Revenue growth linked to AI: Infosys

Revenue growth linked to AI: Infosys

Retail success: Grey Pound is key to winning online

Retail success: Grey Pound is key to winning online

Retail is the industry most set for digital: Fujitsu

Retail is the industry most set for digital: Fujitsu

Connected devices and VR are top priorities for international marketers

Connected devices and VR are top priorities for international marketers

Half UK stores to vanish by 2030

Half UK stores to vanish by 2030

January welcomes ‘selfish spending’: eBay research

January welcomes ‘selfish spending’: eBay research

Retailers losing 20% of customers to rivals due to stock and delivery problems

Retailers losing 20% of customers to rivals due to stock and delivery problems

Digital consumers ‘more likely to ditch bad brands’ than high street shoppers

Digital consumers ‘more likely to ditch bad brands’ than high street shoppers

Brands must communicate with Gen Z on their own terms

Brands must communicate with Gen Z on their own terms

Data analysis more important than social skills: report

Data analysis more important than social skills: report

Online to replace TV as top ad medium by 2020- IHS report

Online to replace TV as top ad medium by 2020- IHS report

Brits selling more online than ever: survey

Brits selling more online than ever: survey

Mcommerce to take the lead over Christmas

Mcommerce to take the lead over Christmas

UK set to continue dominance of EU online retail

UK set to continue dominance of EU online retail

SLI provides the do’s and don’t of personalisation

SLI provides the do’s and don’t of personalisation

Why risk-based approaches are the solution to electronic payments authentication

Why risk-based approaches are the solution to electronic payments authentication

From pure-play to in-store: Charlotte Zimbehl’s story continues

Content sharing consumers most likely to buy

Content sharing consumers most likely to buy

Is innovation the new superpower for retailers?

Is innovation the new superpower for retailers?

Black Friday unprofitable for most retailers

Black Friday unprofitable for most retailers

Xmas shoppers to spend less, but more online

Xmas shoppers to spend less, but more online

Marketers focusing too heavily on the short term

Marketers focusing too heavily on the short term

How AI can help boost the luxury market

Smartphone shopping comes of age

Smartphone shopping comes of age

Insight: New Shopping Trends to Impact Global and UK Commerce in 2017

Insight: New Shopping Trends to Impact Global and UK Commerce in 2017

Insight: Mobile ad spend overtakes desktop for the first time – a sign of things to come?

Insight: Mobile ad spend overtakes desktop for the first time – a sign of things to come?

Insight: Retailers must meet expectations of mobile savvy students

Insight: Retailers must meet expectations of mobile savvy students

Insight: EU sites load too slowly for Chinese buyers

Insight: EU sites load too slowly for Chinese buyers

Insight: Adobe claims Brexit effect on online sales

Insight: Adobe claims Brexit effect on online sales

Insight: E-Bay launches UK Retail Report

Insight: E-Bay launches UK Retail Report

Insight: Brands focused on customer retention get better market share

Insight: Brands focused on customer retention get better market share

Insight: One third of UK shoppers abandon their baskets

Insight: One third of UK shoppers abandon their baskets

Insight: Despite investment, customer experience is getting worse

Insight: Despite investment, customer experience is getting worse

Insight: Mobile at the tipping point

Insight: Mobile at the tipping point

UK SME’s fear complications of international business

UK SME’s fear complications of international business

Insight: the gap between retailer and consumer

Insight: the gap between retailer and consumer

Insight: IoT smart shopping mainstream within 2 years

Insight: IoT smart shopping mainstream within 2 years

Insight: Will security fears on mobile financial services impact retail?

Insight: Will security fears on mobile financial services impact retail?

Insight: Legacy systems slowing down retailers in their search for growth

Insight: Legacy systems slowing down retailers in their search for growth

Insight: Smaller retailers must crack mobile to keep up with omnichannel players

Insight: Smaller retailers must crack mobile to keep up with omnichannel players

Large retailers are failing to connect off and online experiences

Large retailers are failing to connect off and online experiences

Insight: Retailers must embrace social media as part of their omnichannel strategy

Insight: Retailers must embrace social media as part of their omnichannel strategy

Company Profile: Your Style Lab

Company Profile: Your Style Lab

Insight: The Brexit effect on UK retailers and their supply chain

Insight: The Brexit effect on UK retailers and their supply chain

Insight: Higher speed means higher conversions

Insight: Higher speed means higher conversions

Insight: How shopping is moving away from shops

Insight: How shopping is moving away from shops

Insight: the Consumer view of email marketing

Insight: the Consumer view of email marketing

Insight: Retail apps overtaking mobile sites for user revenue and retention

Insight: Retail apps overtaking mobile sites for user revenue and retention

Insight: Almost 90 per cent of retail sales still touch a physical store but digital is a boost

Insight: Almost 90 per cent of retail sales still touch a physical store but digital is a boost

Smart tech embraced for in-store purchase decisions: report

Smart tech embraced for in-store purchase decisions: report

Company Profile: Predator Nutrition

Research shows impact of cross-device shopping

Research shows impact of cross-device shopping

Consumer control and “common sense” is key to tackling mobile ad blocking

Consumer control and “common sense” is key to tackling mobile ad blocking

The current state of social commerce

The current state of social commerce

Retail must evolve to survive: study

Retail must evolve to survive: study

Stuarts London ups Twitter referrals by 581%

Stuarts London ups Twitter referrals by 581%

Why TCO matters in ecommerce platform selection

Why TCO matters in ecommerce platform selection

Mastering mobile enables success in an IoT world

Mastering mobile enables success in an IoT world

ThinkTrack provides insight on user behaviour

ThinkTrack provides insight on user behaviour

Waitrose online orders up 24% with customer experience marketing

Waitrose online orders up 24% with customer experience marketing

What to do when your platform doesn’t match your aspirations

What to do when your platform doesn’t match your aspirations

Get Ready for Bunnies & Blooming Ecommerce

Get Ready for Bunnies & Blooming Ecommerce

Contingency Budgets – the Ecommerce Elephant in the Room

Contingency Budgets – the Ecommerce Elephant in the Room

The State of Retail Online 2016

The State of Retail Online 2016

Apps create most revenue for retailers: poq

Apps create most revenue for retailers: poq

Marketers are buying mobile programmatically but its misunderstood

Marketers are buying mobile programmatically but its misunderstood

Mobile Apps for the Modern Consumer

Mobile Apps for the Modern Consumer

Are Twitter Introducing a 10k Character-Limit for Advertisers?

Are Twitter Introducing a 10k Character-Limit for Advertisers?

nmp: 4 projections for 2016

nmp: 4 projections for 2016

IAB Digital Shopping Report looks at digital shopping habits

IAB Digital Shopping Report looks at digital shopping habits

Expect big breakfast buys on Black Friday

Expect big breakfast buys on Black Friday

Five golden rules when localising for international ecommerce

Five golden rules when localising for international ecommerce

Customers abandon carts on delivery choices: study

Customers abandon carts on delivery choices: study

3 simple shopping features to boost app conversion

3 simple shopping features to boost app conversion

Case study: JM Bruneau ups conversions 250%

Case study: JM Bruneau ups conversions 250%

Turning a visitor into a VIP – the role of Guided Discovery

Turning a visitor into a VIP – the role of Guided Discovery

Inside the Mind of the Omnishopper

Inside the Mind of the Omnishopper

Farfetch increases conversions 125 per cent

Farfetch increases conversions 125 per cent

Does International Growth require Replatforming?

Does International Growth require Replatforming?

Building a personalisation powerhouse: the five essentials

Building a personalisation powerhouse: the five essentials

Tips to prepare for Black Friday

Tips to prepare for Black Friday

Digital disruption: five technologies changing retail

Digital disruption: five technologies changing retail

GameStop achieves 2X Lift in Responder Demand

GameStop achieves 2X Lift in Responder Demand

Debenhams: expanding acquisition opportunities

Debenhams: expanding acquisition opportunities

Would shoppers download a retail app?

Would shoppers download a retail app?

International growth needs local knowledge

International growth needs local knowledge

Online shopping overtakes in-store

Online shopping overtakes in-store

Be prepared: the importance of the ecommerce calendar

Be prepared: the importance of the ecommerce calendar

Back to the future for Performance Marketing

Back to the future for Performance Marketing

SLI: The Prescription for a Better Search. Chemist Direct

SLI: The Prescription for a Better Search. Chemist Direct

Red is the new black: cultural insights and the Chinese New Year

Red is the new black: cultural insights and the Chinese New Year

Latin America now the world’s fourth largest ecommerce market

Latin America now the world’s fourth largest ecommerce market

5 digital marketing trends to affect retailers 2015

5 digital marketing trends to affect retailers 2015