Realising a global audience: exploring the trends, challenges and technologies for international expansion

The world is getting smaller with internet penetration reaching 35 per cent globally and 2 billion social media users around the world. This is causing international barriers to break down more and more every year, presenting new opportunities for businesses to expand into untapped markets across the globe.

In 2020, these new opportunities are expected to be worth over £45 billion in the UK retail, content, leisure and travel sectors, growing by more than 246 per cent from 2013.

This leaves many brands asking the question which markets present the best opportunities and, once identified, how to create a marketing strategy that will effectively reach a global audience.

This roundtable looks to explore these ideas and many more, bringing together industry thought leaders for an in-depth discussion on “Realising Your Global Audience”.

Date: 12th May 2015

Time: 15:30 – 17:30

Location: Net Media Planet, Level 3 Suncourt House, 18-26 Essex Road, London, N1 8LN

The event will be hosted by Net Media Planet, and there will be a short presentation from Google on the value of export. This will be followed by a roundtable discussion on the current issues, concerns and trends in international expansion. Then all guests are invited to join us for wine and cheese.

 

Please contact maria@mixingdigital.com if you are interested in attending