Quaker Oats introduced a Facebook Messenger chatbot and improved engagement

When you’ve been a breakfast option for centuries, finding new ways to reach your customers can become routine. Quaker Oats created a chatbot via facebook messenger to provide both a channel for consumer questions and insight into their behaviors. the tool was developed with the help of Reve Marketing, a social marketing technology company who are known for their approaches based in martech components. It offers recipes, reminders for overnight oats, online shopping and consultation for any concerns that may arise.

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