Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.
The increasing popularity of Facebook, WhatsApp and Instagram mean that communications and social media account for a greater share of time spent on apps than ever, according to new research
The research comes from Wochit, a social video creation platform, who analysed more than 4,000 videos from over 100 publishers around the world during a three month period.
A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research.
While this would have been cause for concern even a year ago, it seems web is pushing out apps for some retailers, according to the latest research from Episerver.