A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research.
While this would have been cause for concern even a year ago, it seems web is pushing out apps for some retailers, according to the latest research from Episerver.
Internet usage grew slightly faster in 2016 than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report, the 2017 Digital Yearbook from We Are Social Singapore.
Snapchat’s UK user base experienced explosive growth of 89.8 per cent in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast.
72 per cent of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.