OSF Commerce – The Endless Rewards of Ecommerce Personalisation

OSF Commerce – The Endless Rewards of Ecommerce Personalisation

It’s essential to consider personalizing the shopping experience for each customer to gain heightened returns from online ecommerce efforts. There are significantly greater rewards across a broad spectrum of metrics when brands engage in efforts that speak uniquely to their shoppers as individuals

Digital disruption: five technologies changing retail

Digital disruption: five technologies changing retail

Retail is in a state of flux, as customers demand more, faster, cheaper. Brands must evolve their strategies to adapt to shifting consumer preferences, and there are some emerging technologies that can help, according to Meyar Sheik, CEO at Certona.