Only half of UK online ad campaigns targeted at women actually reached them, with the FMCG sector struggling most to reach targets, according to new research.
Retailers in the UK are determined to keep investing in in-store technology, such as mobile assisted selling and self-service kiosks, to improve the customer experience – but most agree they’re not doing enough to replicate the experience of online shopping.
Google Shopping ads on mobile phones are the largest single source of visitors to retail websites, according to a new report. But, it continues, it’s important for retailers to take steps to ensure that those shoppers then stay on the website instead of moving on quickly.
Today’s consumers show distinct usage patterns on different devices over the course of a day and over the course of a week. As multi-device ownership continues to rise across the globe, it is crucial that brands and publishers optimize for this reality.
Juniper has said that the digital commerce sector is set to see substantial growth in user numbers over the next 4 years, as unique users surpass 3 billion by 2021.