According to a recent survey by JDA/PwC, almost 70 per cent of of CEOs in the world’s leading 350 retailers are investing in digital technology to improve customer service – and much of this investment is being targeted at mobile.
While this would have been cause for concern even a year ago, it seems web is pushing out apps for some retailers, according to the latest research from Episerver.
Internet usage grew slightly faster in 2016 than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report, the 2017 Digital Yearbook from We Are Social Singapore.
According to Adobe’s latest Digital Index, UK shoppers spent more via mobile this Christmas than those in the US and Europe. Of every £10 spent online in the UK, £4.10 came from a mobile device.
Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.