Today’s consumers show distinct usage patterns on different devices over the course of a day and over the course of a week. As multi-device ownership continues to rise across the globe, it is crucial that brands and publishers optimize for this reality.
A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research.
Internet usage grew slightly faster in 2016 than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report, the 2017 Digital Yearbook from We Are Social Singapore.
According to a new report from Havas Media, consumers would not care if 74 per cent of brands disappeared, with that figure rising to 94 per cent in UK.
Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.