While artificial intelligence is becomes a major new tool for marketers, nearly one in two retailers are missing out on leveraging AI marketing to better understand customer behaviours, according to new research.
The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.
Bronto and Oracle have come together to explore the changes to ecommerce marketing due to the advent of AI. They have issued a white paper called Break Through the Hype: Uncover the Reality of AI.
There were fewer visitors to Britain’s shops in May, with high streets seeing their fastest decline in two years, new analysis suggests.
There will be four distinct business models that will define retail over the next decade, built around sharing, replenishment, personalisation and services, according to new research.