Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers.
Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.
The vast majority (90 per cent) of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46 per cent) saying this is because they received too many messages from brands, according to new research.
Today’s consumers show distinct usage patterns on different devices over the course of a day and over the course of a week. As multi-device ownership continues to rise across the globe, it is crucial that brands and publishers optimize for this reality.
As reports spread of NHS data being held to ransom, a new report by Juniper Research says that nearly 3 billion customer data records expected to be stolen in 2017, due to higher levels of Internet connectivity and inadequate enterprise wide security.