The UK is ahead of Germany, France, Spain and Italy in its IoT-enabled customer experience maturity, according to a new study from Genesys.
Research by retail consultants at Zebras Technologies suggests that transactions at manned, stationary POS check-outs have fallen from 71 per cent 52 per cent today and will continue to drop.
Customer experience provided by UK retailers is not improving, leaving consumers increasingly frustrated, according to new research.
Almost two-thirds (62 per cent) of UK marketers say they do not incorporate personalisation into their campaigns, with lacking of insight into the customer journey holding back their ability to create a truly omnichannel experience, according to new research.
In new YouGov research commissioned by Epiphany the search specialist it show that the younger consumers are more willing to share personal data with brands but only if the customer experience is of a high standard.