Nearly 60 per cent of UK organisations believe that real-time customer engagement can deliver a 10 to 40 per cent increase in revenue – yet most are failing to harness customer data to full effect.
Retailers in the UK are determined to keep investing in in-store technology, such as mobile assisted selling and self-service kiosks, to improve the customer experience – but most agree they’re not doing enough to replicate the experience of online shopping.
Retailers should consider the context around connected customers’ shopping, a new report suggests. That’s because, argues a report from Black Pepper Software, how shoppers buy depends on what they are buying.
Two in five retailers around the world have had a data breach in the last year – and most consider themselves to be vulnerable to such threats in the future, according to a new study.
Amazon is the UK’s most trusted retailer, followed by Tesco, Sainsbury’s, Boots, and M&S, according to new research. The study, from data communications group REaD Group, uncovered an intrinsic link between retailer trust rating and age of loyalty programme.