Seventy five per cent of consumers are more likely to buy from retailers that personalise the shopping experience and 24 out of 25 retailers saying personalisation is in the top three of business priorities for 2017. That makes it critical for retailers to understand what does and doesn't work when it comes to personalisation.
The emphasis on dynamic multichannel retail solutions and the demands of a constantly evolving marketplace mean that online retail businesses are inevitably compelled to replace their old ecommerce platforms in order to stay competitive. Whether you’re updating an existing platform or starting from scratch, the importance of getting your ecommerce platform right cannot be understated.
In order to succeed in today’s multichannel world, retailers have to work hard to differentiate themselves from the competition. According to Gartner research, 89 per cent of marketing leaders expect customer experience to be their primary basis for competitive differentiation by 2017. Ecommerce websites often have to be redesigned, rescaled and replatformed for businesses to deliver a better customer experience, as legacy systems don’t offer the features and functionality that consumers have become accustomed to and expect.
Love was so last Sunday. Now spring is in the merchandising air. Never mind the polar vortex hitting the East and Midwest. Easter and its Bunny are arriving Sunday, March 27 – a full three weeks earlier than last year when it hopped onto the scene April 20. With this year’s abbreviated shopping season, every merchandising day matters. Whether your shoppers celebrate Easter or just long for spring, this is the time to remind them that warmer weather is on the horizon. Easter is historically the...