Seventy five per cent of consumers are more likely to buy from retailers that personalise the shopping experience and 24 out of 25 retailers saying personalisation is in the top three of business priorities for 2017. That makes it critical for retailers to understand what does and doesn’t work when it comes to personalisation.
The emphasis on dynamic multichannel retail solutions and the demands of a constantly evolving marketplace mean that online retail businesses are inevitably compelled to replace their old ecommerce platforms in order to stay competitive. Whether you’re updating an existing platform or starting from scratch, the importance of getting your ecommerce platform right cannot be understated.
Forrester’s Thomas Husson argues its time to focus on allowing mobile to facilitate the internet of things, in a new report The Internet of Things redefines brand engagement.
In order to succeed in today’s multichannel world, retailers have to work hard to differentiate themselves from the competition. According to Gartner research, 89 per cent of marketing leaders expect customer experience to be their primary basis for competitive differentiation by 2017. Ecommerce websites often have to be redesigned, rescaled and replatformed for businesses to deliver a better customer experience, as legacy systems don’t offer the features and functionality that consumers have become accustomed to and expect.