E-commerce, digital commerce, e-retail – whatever word you use for it, it represents a complex and increasingly difficult area of business to navigate. The rate of change is immense, and connected devices, new channels and a wealth of new products mean brands must work even harder to fulfil their customer’s needs.
With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future.
Bronto and Oracle have come together to explore the changes to ecommerce marketing due to the advent of AI. They have issued a white paper called Break Through the Hype: Uncover the Reality of AI.
• Sales forecasts are always false
• Don’t forecast when sales are low
• Use technology to manage complex, multiple data sets
• Only one sales forecast is necessary
• Remember, using sales forecasts is complicated
Seventy five per cent of consumers are more likely to buy from retailers that personalise the shopping experience and 24 out of 25 retailers saying personalisation is in the top three of business priorities for 2017. That makes it critical for retailers to understand what does and doesn’t work when it comes to personalisation.