It’s essential to consider personalizing the shopping experience for each customer to gain heightened returns from online ecommerce efforts. There are significantly greater rewards across a broad spectrum of metrics when brands engage in efforts that speak uniquely to their shoppers as individuals
Mobile is driving consumption and usage and as such it is driving advertising spend, according to the 2016 IAB Europe AdEx Benchmark report.
E-commerce, digital commerce, e-retail – whatever word you use for it, it represents a complex and increasingly difficult area of business to navigate. The rate of change is immense, and connected devices, new channels and a wealth of new products mean brands must work even harder to fulfil their customer’s needs.
With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future.
Bronto and Oracle have come together to explore the changes to ecommerce marketing due to the advent of AI. They have issued a white paper called Break Through the Hype: Uncover the Reality of AI.