Your Style Lab
Eliminating consumer doubt while buying fashion online, by providing them with support that brings the personal back into online fashion retailing – direct and personal advice from stylist to shopper.
For more information, take a look at a short animation:
Online shopping can be challenging and time consuming.
There is a major drop-off in conversion from inspiration to shopping to check-out. And even after purchase, there are high returns as consumers don’t know where to look for advice, and buy many items assuming they’ll return the majority.
Your Style Lab gathers information on the customer, from bra size; hair, eye and skin colour; proportions; even dressing and buying behaviour. All this is put together in one place in order to support the customer.
The Your Style Lab Shop Coach eliminates doubt throughout the shopping experience through the use of live relevant and personal advice using the knowledge of professional stylists, and uses data to build profiles for customers even without selling. Every time the customer returns, the accuracy of selections and suggestions improves.
This results in a decrease in returns, and an increase in both conversions and customer satisfaction.