Pretty Little Thing ad by TikTok creator banned

An advert for High Street clothing brand Pretty Little Thing, which was filmed by a TikTok creator house, has been banned by the Advertising Standards Authority. The video was made by The Wave House, a collective of six social media influencers who live in a mansion together. It they didn’t make clear that the post was “a marketing communication”, the ASA said. The Wave House told the ASA the ad was posted in error without the required label and was removed.

Read more at BBC Pretty Little Thing ad by TikTok creator house banned – BBC News