Preparing for Peak eBook

The growth in peak sales events such as Black Friday/Cyber Monday present an opportunity for merchants of all sizes to boost their revenues before the end of the year. But with retailers all over the world going into battle during these peak periods, merchants need to stand out with more than just price cuts. Based on extensive consumer research into Black Friday behaviour across European markets, this eBook is filled with advice for smaller merchants to help them compete and succeed during annual peak sales days.

ebook available here