Poundworld returns to ecommerce after scrapping initial plans

Poundworld has launched an ecommerce site as it aims to drive European sales, eight months after it scrapped initial plans for an online operation.

Poundworld launched its new offering less than a year after it cancelled a joint venture to launch www. poundshop.com. It was intended to be the UK’s first single-price transactional site but the venture was cancelled in August 2014. The new ecommerce platform, named Poundworld Plus, will offer 4,000 products including household brands Colgate, Coca-Cola and Johnson’s, at the set price of £1 each.

It will also offer more than 1,000 multi-price deals for more than £1, which will be exclusively available to buy online. Delivery will cost £3.95 to the UK, Republic of Ireland and the Channel Islands. The retailer said it plans to offer EU-wide delivery from summer 2015. A next-day delivery service will also be offered for £5.95.

Chris Edwards Jnr, Trading Director, Poundworld, said, “It’s important for us to constantly progress and evolve with the times and so we’ve had a dedicated team working on the site for over one year.”

He continued, “Value and convenience are top priorities for the UK shopper. There is a huge consumer demand for an online store that delivers good, transparent value and consistent prices that the shopper can trust.

“As a retailer it’s important for us to constantly progress and evolve with the times and so we’ve had a dedicated team working on the site for over one year to ensure that the shopping experience we are offering is easy to use.  No other online discounter on the market can offer the same amazing product range and value and we’re excited to expand into Europe later in the year.”