Podcast: The dark side to selling on Amazon, retail survival tips and empathy based retail with Scott Rafer – Retail Investor and Advisor

Another week, another podcast. This week Ben Nowlan from OmniCX catches up with Retail Investor and Advisor, Scott Rafer. They cover the broad landscape of retail in the shadow of the giants; Amazon and Alibaba. Scott tells us how brands are playing with fire when it comes to using Amazon as a sales channel plus lots of discussion around the Achilles heel of Amazon and how independent retailers can win on getting intimate with their customers.
Listen here