Podcast: Email marketing in retail – and not how you know it

It’s hard to stop our summer BBQ panellists from starting another retail debate. Ben Nowlan from OmniCX & The Retail Rebels has released a new episode. This week he catches up with Suz Chaplin of ESBconnect discussing the power of email marketing with retailers, covering customer acquisition, how to build a large CRM AND how to build a digital ID of a customer through email.

Listen to more here