backs launch of Brazil’s first social commerce platform

Pepper continues its social expansion with the launch of, in partnership with Brazilian cash back site start-up Méliuz.

Pepper is actually a growing collection of localised deal sites and communities supported by advertising, including HotUKDeals (UK), MyDealz (Germany), Pepper NL and Dealabs (France), currently enables roughly 25 million consumers to publish, discuss and vote on promotions – resulting in about 500 million page impressions on a monthly basis.

Pelando lets shoppers to discuss and vote on special offers, deals, freebies and promotions, helping them discover the best price for specific products in a quick and easy way – via desktop and mobile.

The partnership with Méliuz is’s second expansion this Autumn, following a deal with The Indian social commerce network joined the group in early September.

Now active in eleven countries on three continents, positions itself as a central contact for companies that want to run international social commerce campaigns. Partnering with, advertisers are able to reach out to more than 25 million smart shoppers.

“Growing at an annual rate of 20 per cent and generating a turnover of around $16 billion in 2015, Brazil is one of the fastest growing and most attractive e-commerce markets worldwide,” explains Paul Nikkel, co-founder of “We are thrilled to launch today and happy to have Israel Salmen and Ofli Guimarães as competent partners on our side. Their substantial market experience will help us to make a success of Pelando.”