The Ecommerce Club would like to invite you for a lunch and networking session on the topic of ‘New Trends in Search Marketing: Successes & Failures’ at Malmaison, Farringdon London on 28th March.
Andy Headington, CEO of ADIDO our new Ecommerce Club partner will talk about near coming marketing trends, recent updates that you might have missed (and have to know about) as well as new ideas to help increase ROI. We will also share some of our clients best successes and failures.
Special guest speaker, action sports and lifestyle brand ANIMAL, will present a case study of how they have implemented their search marketing strategy and give other retail marketers some hot tips!
For the full agenda, more info and to register, please click here
The event is free for retailers and ecommerce brands to attend, no agencies please.
Ecommerce Club Working Lunch Edinburgh: Breaking Down the Borders of Global Ecommerce This working lunch allows you to network with fellow Scottish retailers and to hear from industry experts about the latest trends in Ecommerce. A must attend for any brand looking to expand their retail presence in Europe and further afield. There are undoubtedly huge opportunities for international expansion, but how best to tap into them? This exciting session presented by Greig Holbrook, Founder, Oban Digital specialists in Global digital marketing for international retailers, covers key Global Ecommerce dates from Singles Day through to White Day. During the past year these dates have gathered growing interest due to the eye watering amounts being spent by local consumers so how do you maximise the opportunity? For more information please click here. Date: 27th October 2015
Ecommerce Club Interactive Manchester: Is Ecommerce Evolving into Mcommerce? With the latest research showing 8 out of 10 shoppers use digital devices to help improve their ability to find value, there is no question that mobile commerce is coming of age. The Ecommerce Club explores the extent to which digital commerce is becoming mobile commerce and understand the challenges facing business today. Date: 22nd October 2015
Ecommerce Club Interactive: Content and Commerce At this event you will have the opportunity to hear from industry experts about the best way to produce and implement content, as well as to use it effectively to use it to increase brand awareness and ROI. After the speaker sessions, we invite you to participate in the Interactive Table Tasks. These will help you explore specific areas and questions and enable a more detailed discussion about hot trends in ecommerce with your peers. Date: Tuesday 29th September 2015
Ecommerce Club Working Lunch London- The Evolution of Ecommerce: Google Shopping, Paid Social and Buy Buttons While traditional Ecommerce websites are still at the forefront, for many retailers there is an ever growing challenge to get themselves in front the right consumer at the right time. Several platforms including Google, Facebook, Twitter and Pinterest have seen this growing struggle and are turning their online communities into a retailers haven with introduction to services like Google Shopping and the “Buy Now Button.” These services are relatively new and are constantly updating and changing. This working lunch will work to inform retailers of the potential of paid social and buy buttons and delve into their limitations. Date: Wednesday 19th August 2015
Ecommerce Club Working Lunch Manchester By now we all should know the importance of speed when it comes to websites and technology. But what about across the business as a whole? Jonathan Bowers, Managing Director of cloud infrastructure firm UKFast discusses the importance of speed when it comes to maximising overall business output. From the infrastructure your hosting solution is built on, to the experience provided for your Ecommerce customers; accelerating your business practices ultimately increases conversions and Jonathan shares how. Date: 14th July 2015
Ecommerce Club Working Lunch: Content & Commerce Content and commerce is currently a hot topic in ecommerce and digital, differentiating through merchandise and price and relying on the same old marketing practices just won’t cut it in today’s omnichannel world. Brands and retailers need to look at the entire customer journey and build experiences that will help them stand out in a crowd. Date: Thursday 16th July 2015
Ecomerce Club Working Lunch: Hit or Miss Shopping – Personalization at its best Getting personal with you customers, might seem strange but it’s a great way to increase sales & marketing ROI, while at the same time understanding how they interact with your website. By collecting the right data from customers you can create real time targeted campaigns specific to the individual shopper and enhance the personalized shopping experience. At today’s Working Lunch technology expert Certona will advise on the best ways to successfully personalize your customer journey and use examples of how their retail clients have already achieved this. Meyar Sheik, CEO, Certona will also be in the room to advise about the best way you can boost your revenue through personalization. Date: Thursday 18th June 2015
Ecommerce Club Interactive: Taking Control of the Customer Experience The retail experience has been changing rapidly in recent times and we expect it to continue apace so how do you keep up? By creating an online experience that fits within your customers lifestyle giving them true convenience and a consistent experience across multiple touchpoints. Understanding the single customer view, how people wish to pay for their goods, what influences them to purchase and how they wish to engage with your retail brand will help you meet these fast-moving customer needs. Date: Tuesday 19th May 2015
The Ecommerce Club Working Lunch Manchester – Scaleable Trading – Key areas you need to address with your ecommerce platform for UK and cross-border growth, took place on Wednesday 20th May , and was for retail marketers and ecommerce professionals to be able to network and share learnings and discuss issues with their peers. It is free to attend, a light lunch and drinks will be provided. Date: Tuesday 20th May 2015
Ecommerce Club Working Lunch: Tribes of Behaviour At the Ecommerce Club’s next working lunch, we’re going to talk tribes of behaviour. Understanding how people act, based not only on culture but brand expectations, can provide important insight into online behaviour, providing the basis for an informed and effective digital strategy. John Sellwood, head of new business and Joe Doveton, head of conversion, will bring their experience at Oban Digital to help understand the impact of culture on brand audience and behaviour. Date: Tuesday 15th April 2015
Ecommerce Club Working Lunch Edinburgh: Breaking Down the Borders of Global Ecommerce This working lunch allows you to network with fellow Scottish retailers and to hear from industry experts about the latest trends in Ecommerce. A must attend for any brand looking to expand their retail presence in Europe and further afield. There are undoubtedly huge opportunities for international expansion, but how best to tap into them? This exciting session presented by Greig Holbrook, Founder, Oban Digital specialists in Global digital marketing for international retailers, covers key Global Ecommerce dates from Singles Day through to White Day. During the past year these dates have gathered growing interest due to the eye watering amounts being spent by local consumers so how do you maximise the opportunity? Date: Tuesday 27th October 2015
Back to the Future for Performance Marketing: How Retailers are Transforming their Marketing ROI by Accurately Predicting Future Sales At the Ecommerce Club’s inaugural working lunch we discuss top tips for successful performance based marketing. Hear from Hedley Aylott, CEO at Summit and Dan Patmore, Search Strategy Manager at Argos along with other meeting other marketers and ecommerce professionals from retail backgrounds who will share ideas and learnings at this invitation only member event. Date: Tuesday 24th February 2015
Creating the Ultimate Customer Journey – Manchester
On 9th September 2014 the Creating the Ultimate Customer Journey Roadshow took place in Manchester in front of more than 100 delegates, this was part of our unique roadshow travelling across the UK in 2014. The events showcased how creating the best journey for your customers can be a long process which involves many different internal and external factors and showed how joining up all the dots can take time but the effort put in can reap wonders for your ecommerce business. At the event we took a look at managing customer experience, using hosting, hybrid technology, fanatical support and cloud to create effective ecommerce sites, connecting shoppers to products to accelerate ecommerce revenues, an introduction to feedback and reviews and how to humanise your purchase journey. #customerjourney
Digital impact 2014
On 17th September 2014, Smart Insight’s Digital Impact 2014 took place in central London and was a great success with more than 240 delegates in attendance. The delegates took part in a practical, interactive day of sharing ideas that will help them boost the impact of their digital marketing. With a great programme of talks from expert speakers who shared deep, real-world insight and experience, including Phones4U just after their demise was announced, Dominos Pizza and EDF. You can see highlights from the event here. #DigitalImpact2014