Pangaia have launched Snapchat Virtual Try On for Grape Leather Sneakers

Sustainable clothing firm Pangaia has partnered with Snapchat to launch a Virtual Try On (VTO) augmented reality (AR) campaign for its Grape Leather Sneaker range. Via the AR experience, Snapchatters will able to try on the brand’s Grape Leather Sneaker and swipe through the colours in the range to see what suits them best. Once they have chosen their favourite pair, they can swipe up to buy
Read more at Mobile Marketing Magazine.