Pandora overhauls ecommerce sites

The Danish jeweller Pandora is set to overhaul its websites and boost its marketing efforts after reporting low financial results in its second quarter. Overall revenues were down 4% in the second quarter, the brand’s ecommerce stores saw growth of 20%, reaching €72 million. They are gearing up for a number of major initiatives, starting with the launch of a new website design on 29 August.

Read more at Internet Retailing