AMC, the US cinema chain that owns Odeon, says it will allow customers to pay for movie tickets and concessions in Bitcoin by the end of the year.
Boss Adam Aron said it has been exploring the technology and “how else AMC can participate in this new burgeoning cryptocurrency universe”.
The firm, which is the largest US cinema chain, has not said whether it will apply to its cinemas in Europe.
Bitcoin has seen wild price swings in recent weeks.
Read more at BBC