New rules: How brands grow online

Gemma Spence, OMG Transact’s CEO recently took part in WARC’s new WARCTalks360 series, where expert contributors shared their advice on how to best navigate the shift in eCommerce strategy. Below, we summarise Gemma’s session on how to maximise your digital availability to grow your brand online. The full recording can be downloaded here (until 7th October 2020). There’s no denying that Covid-19 has changed everything and nowhere have we seen more radical changes than in shopping. In fact, some brands like P&G and L’Oréal have cited that they have made 10 years’ worth of progress within eCommerce in the past three months. Indeed, this has been driven by broad behavioural changes across all demographics in every country.

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