Mobivity Holdings who operate the customer personalisation platform, Recurrency, have now launched their Omnichannel Offers and Promotions Management Platform. This feature will enable brands to create unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency. This enables brands to ‘turn and burn’ codes that tie the consumer’s unique identity directly to redemptions. Mobivity is launching the platform with Subway as its first customer.
Read more at Mobile Marketing Magazine