Neet to Know to 28th July

Neet to Know to 28th July

In Launch news

Shoeaholics, part of the Kurt Geiger Shoe Group, is using shoppable social content to drive customer acquisition with on and off its website. The online designer outlet for shoes and accessories is working with marketing technology company Curalate to increase brand engagement and revenue potential of visual content, including user generated content  (UGC), posted on social channels. Shoeaholics is able to use inspirational content it posts on Instagram to easily direct customers to appropriate product pages on Shoeaholics.com, where featured items can be purchased instantly. Shoeaholics also uses Curalate to display compelling UGC on its site, including images created as part of the #ImAShoeaholic competition. The result is a dedicated gallery of interactive shoppable UGC that helps customers discover new looks and envision products in completely new ways. Find out more here

Research

Customers are disengaging with brands. Nearly 60 per cent of UK organisations believe that real-time customer engagement can deliver a 10 to 40 per cent increase in revenue – yet most are failing to harness customer data to full effect. Read more here

Retailers in the UK seem determined to keep investing in in-store technology, such as mobile assisted selling and self-service kiosks, to improve the customer experience – but most agree they’re not doing enough to replicate the experience of online shopping. Read more here

Two in five retailers around the world have had a data breach in the last year – and most consider themselves to be vulnerable to such threats in the future, according to a new study. In all, 43 per cent of retailers said they had experienced a breach over the preceding 12 months, while 60 per cent of retailers said they have been breached in the past, and 88 per cent say they are at risk for the future, including 37 per cent that say they are ‘very’ or ‘extremely’ vulnerable, according to the 2017 Thales Data Threat Report, Retail Edition. Read more here

Retailers should consider the context around connected customers’ shopping, a new report suggests. That’s because, argues a report from Black Pepper Software, how shoppers buy depends on what they are buying. Read more here

 

 

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