Need to Know to 25th August

Need to Know to 25th August

In company news

 Taboola partners Getty Images to give marketers “creative testing” tools. As Taboola customers upload content within the Taboola platform, they will automatically receive suggestions through Getty Images that relate to the page, product, or app they want to promote across the web. Marketers can then refine the image options by adding or removing keywords to generate more relevant suggestions. Read more here

LinkedIn has launched a new video feature, letting its 23 million UK members to record, upload and share their own video content on the platform. LinkedIn members will be able to use the new video capability via the mobile app, by selecting the new video icon in the share box at the top of the feed (iOS) or the post button (Android). Read more here

In Launch news

 Farfetch is working with Certona to bring artificial intelligence and personalisation to the websites it operates for third party ecommerce clients including including Manolo Blahnik, Christopher Kane and Thom Browne. Read more here

Arsenal Football Club has seen fast growth in online sales, especially from mobile devices, since it relaunched its online shop, ArsenalDirect.com. The results have been seen through an 86 per cent rise in mobile transactions since the project was completed, a 42 per cent rise in online sales, and a 48 per cent rise in sales from outside the UK. Page load time has reduced by 57 per cent at the same time. Read more here

Reports and Results

Laura Ashley reported growing online revenues but falling sales across the business. It said ecommerce sales grew by 5.6 per cent over the last year, following improvements to its multichannel offer. The update came as the fashion to homewares retailer reported profits of £6.3 million in the year to June 30, down 72 per cent on the last report. Read more here

Research

Online retail delivery order volumes were up +16.5% year-on-year in July, according to the latest data from the IMRG MetaPack UK Delivery Index. The growth in volume of parcels outstripped online retail sales revenue growth in July (which was up +11%[1]), suggesting that discounting during the summer sales period may have accounted for a significant portion of those sales. Read more here

UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research. The study, from Marketo’s global study, The State of Engagement, looks into how marketers are currently engaging consumers. Read more here

Travel companies need to embrace new technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to create a more immersive and enjoyable travel experience for holidaymakers, new research suggests. Read more here

The majority of FTSE 350 boards lack cyber incident training. While cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents. Read more here

 

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