Need to Know to 1st September

Need to Know to 1st September

In company news

Burger King is taking loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency. The  BK Lounge has started issuing Whoppercoins when people buy food. Save enough and you can redeem them for nuggets, burgers and King Bouqets Buckets in the country. A billion Whoppercoin have been issued thus far via the Waves paltform, and more will follow if demand does. Read more here

Amazon slashes Wholefoods prices by up to 43 per cent on its first day of full ownership. Read more here

Unilever’s dressings brand Hellmann’s has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry. Read more here

WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100 per cent in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars. Read more here

In Launch news

 Lastminute.com has launched a new tool called Travel Insights that promises to help brands target people with market research surveys within display ad formats that will be served on both its own site and those of third-parties. Travel Portland is one of the first to use it. Read more here

John Lewis customers can now book home trade services through the department store, and across sales channels. The company has expanded a trial of a home improvement and maintenance service across Bath, Bristol, Cardiff, Cheltenham, Gloucester and Taunton. Customers will be able to book services from electricians, decorators, gardeners and plumbers online via the Home Solutions from John Lewis website, app to customer call centre. Tradespeople on the site have been selected and approved by the retailer through interviews, background checks, viewing of previous work and an induction to John Lewis customer service standards. Read more here

Sainsburys is taking on the omnichannel challenge, launching Argos click and collect in a number of its local convenience stores. Read more here

Online supermarket Ocado says it is the first UK supermarket to launch an app for the voice-controlled Amazon Alexa. The development means shoppers can now use Alexa to add new items to their Ocado shopping list as soon as they realise they need them. Read more here

Recruitment app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to source video content for its new social media advertising campaign. The app, which specialises  in matching candidates with employers in the retail, hospitality and service industries within a 24-hour period – is calling for Userfarm’s membership of over 120,000 filmmakers around the world to produce videos depicting how the app is revolutionising recruitment through unique features such as chat or video cover letter. Read more here.

Pfizer has launched a modification of the popular sandbox game Minecraft, offering children with hemophilia a new way to learn about staying safe and prepared and maintaining their treatment plans. Read more here

Reports and Results

Jimmy Choo, which is in the process of being bought by Michael Kors Holdings, reported pre-tax profits of £18.1 million in the half year to June 30, 174.2 per cent up on the same time last year, on revenue of £201.6 million, 16.5 per cent ahead of last time – or 4.5 per cent when currency fluctuations were discounted. Retail sales of £127.1 million were 18.5 per cent ahead of last time – or 6.7 per cent in reported currency – and 3.5 per cent ahead on a like-for-like basis that strips out the effect of store openings and closures. Expanding omnichannel sales are driving growth. The company  said it had continued “the roll out of omnichannel services in our UK stores and USA stores and are seeing strong demand from clients, supporting our revenue growth.” It added: “This has resulted in a significant improvement in trend, especially in the USA.” In the UK, Jimmy Choo offers free delivery to four of its London stores, for collection within one to three days. Read more here

Research

 Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research. Read more here

Facebook has released a report showing how it helped drive Black Friday sales. The network reported that there were 13.6 million interactions (posts, likes, comments and shares) related to Black Friday on the social media site last year in the week leading up to the infamous shopping date. Read more here

Travel companies may be losing conversions and sales opportunities due to disappointing online experiences, according to the latest research Read more here

Almost two-thirds (65 per cent) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research. Read more here

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