Need to Know to 18th August

Need to Know to 18th August

In company news

NextUp, the stand up comedy focussed online video on demand platform, has secured a new funding round along with a distribution deal with airline Virgin Atlantic. The site secured an additional £230,000 of capital and bring its valuation to £1.6 million up from £750,000. Read more here

The Hut Group has bought online subscription beauty service Glossybox. THG, which reported a 67 per cent increase in full-year profits in May, is on track to invest around £400 million this year across technology projects and beauty brands. Read more here

Carpetright is working with Qubit on a marketing personalisation strategy as it looks to boost in-store sales. Qubit technology will be used as Carpetright, which has seen online sales rise by 74 per cent and web traffic by 40 per cent in the last year, focuses on tailored, personalised online experiences designed to drive customers into stores to complete purchases, and to encourage ecommerce transactions. Read more here

In Launch news

 In-feed native ad platform AdYouLike has agreed a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform. AdYouLike’s native advertising supply side platform (SSP) will use the OpenRTB 2.3 standard to deliver in-feed native content, programmatically integrated AppNexus. The inclusion of AdYouLike to AppNexus’ Platform will open up a new network of publishers not previously available. Read more here

Google Allo is now supported on the web, letting users carry on chats on a laptop or desktop without having to pick up their mobile. However, the service will only work via Android phones, with support for iPhone “coming soon”. Read more here

LinkedIn has launched a new feature called ‘Active Status’, a green circle that shows when a user is online and available to chat via the LinkedIn Messaging platform. The move could change the way users use the platform as well as cause issues if employees want to keep their job search private. The feature is on by default although users can turn it off in the settings. Read more here

Reports and Results

Global location tech company GroundTruth (formerly xAd) has seen a 35 per cent QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing. Following their acquisition of WeatherBug, GroundTruth have won 35 new Consumer Packaged Goods (CPG) since the start of this year. Read more here

Research

Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem. Read more here

DMA trends: emails are opened and read 14.2 per cent of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8 per cent in 2015 to 1.6  per cent in 2016, according to new research. Read more here

 Young women hold ‘vote of no confidence’ over career in tech. Read more here

Brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop, according to new research. Read more here

BRC: UK shoppers shunned the high street and shopping centres during July sale season as they cut back on non-essentials due to higher inflation and stagnating wage growth, according to new data. Read more here

 

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