Mother’s Day Marketing guide by Yieldify

Mother’s Day is one of the biggest retail days of the year, leaving Valentine’s Day and Father’s Day in the dust in terms of consumer spending. What’s more, it’s an opportunity that’s growing: Americans spent $23.6B for Mother’s Day 2017, compared to $11.5B in 2005. Of course, this means that it’s an increasingly important day for ecommerce marketers: in 2015, 29% of Mother’s Day shopping was done online in the US, and online shoppers spend 38% more on this holiday than offline shoppers.

Read more at Yieldify

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