More consumers are downloading Quick Service Restaurants’ apps

InMobi a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey to show the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). In the study, conducted year-over-year, it found that consumers value QSRs most notably for convenience and that loyalty programs are key to attracting more consumers.

To view a summary of the findings visit

Read more at Mobile marketing Magazine